Calii Love Poké Bar & Café
The client came to me looking for a fresh and clean California brand look
which complimented the wellness inspired food chain’s positive lifestyle
mission. They were not only looking for a logo but some illustrations to incorporate into their wall paintings, menus, and merchandise.
Calii Love currently has 4 restaurants in the General Toronto Area, and are steadily growing soon to be coming to San Diego. They have a Yoga Studio above the restaurant called Calii Studio. The classes are led by some of the brightest wellness, fitness, and nutrition experts in the business. They also partner with lifestyle brands, charity organizations, and the occasional celebrity, to create events that foster a happy, healthy community.
Service
Branding / Print / Web / Illustration
Client
Calii Love
Year
2016
The Process
I N C E P T I O N
The client was looking to bring the California Poké
experience and cool vibes to Toronto. He was looking
for a fresh modern logo and brand materials.
S O L U T I O N
By responding to the clients needs, I developed a strong
brand identity that spoke to their target audience and at
the same time separated itself from the competition. Not
only was a logo created, but custom illustrations as well
to incorporate into their menu design, place mats, hand
painted wall art, merchandise, plus a unique custom
surf board.
S U C C E S S
The Calii Love identity has made it’s mark in Toronto
with an ongoing presence on social media, TV and radio
shows, as well as it’s fame involving celebrities with
custom portraits in latte art.
