Calii Love Poké Bar & Café

The client came to me looking for a fresh and clean California brand look

which complimented the wellness inspired food chain’s positive lifestyle

mission. They were not only looking for a logo but some illustrations to incorporate into their wall paintings, menus, and merchandise. 

 

Calii Love currently has 4 restaurants in the General Toronto Area, and are steadily growing soon to be coming to San Diego. They have a Yoga Studio above the restaurant called Calii Studio. The classes are led by some of the brightest wellness, fitness, and nutrition experts in the business. They also partner with lifestyle brands, charity organizations, and the occasional celebrity, to create events that foster a happy, healthy community.

Service

Branding / Print / Web / Illustration

Client

Calii Love

Year

2016

To positively uplift, inspire healthier communities and deliver happiness one person and one bowl at a time.

The Process

I N C E P T I O N

The client was looking to bring the California Poké

experience and cool vibes to Toronto. He was looking

for a fresh modern logo and brand materials.

S O L U T I O N

By responding to the clients needs, I developed a strong

brand identity that spoke to their target audience and at

the same time separated itself from the competition. Not

only was a logo created, but custom illustrations as well

to incorporate into their menu design, place mats, hand

painted wall art, merchandise, plus a unique custom

surf board.

S U C C E S S

The Calii Love identity has made it’s mark in Toronto

with an ongoing presence on social media, TV and radio

shows, as well as it’s fame involving celebrities with

custom portraits in latte art.